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TASK

A visual design display telling a personalized story about footwear in retail environments.

ROLL 

Design Researcher and Graphic Designer

COLLABORATION

Under Armour teammates Kristian Espinosa, Nathan Grundhouser, Todd Hoffman

 
 
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PROCESS

How do our feet move? What is the potential of footwear to empower human performance? How are shoes made? How do we test them to ensure quality? I started by understanding Under Armour’s process of developing shoes. I connected with project managers, designer, engineers, developers, consumer insights (wear testers), and material insights (lab testing). In each one-on-one interview I observed the environment, asked questions, and listened. When I sat down to my desk, I had this rich collection of visual data that shared how Under Armour approached making shoes that millions will wear. I thought about how powerful it would be to share this with the consumer.

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CONTEXT & OBJECTIVE

This project is currently being developed.

DESGIN OUTCOME

More to come in the next week.