I Will is a digital campaign empowering women striving to improve their health and wellbeing through setting goals, tracking progress, and sharing their personal set backs and successes along the way.
The initiative began with activation of a digital wall that exhibited women's goals populating the #IWILL. This display reflects women of all levels of fitness working hard to better themselves. The website is a space for active women to share their journey, learn ways to get active, and to share their favorite products with one and other.
I collaborated with the Under Armour Global Environmental team on this project. The digital wall lives in select North America and International Brand Houses.