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Branding Martha McAlpine, a radiant yoga teacher. Her passion for life is fueled by her yoga practice and teaching style. The brand reflects her presence which is down to earth, strong, intimate, and filled with love.

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COLLABORATORS 

Martha McAlpine

CONTEXT & OBJECTIVE

Create a visual presence for kundalini yoga teacher Martha McAlpine. Kundalini in yoga means energy coiled at the base of the spine. Her practice focuses on clearing blocked energy using breath and movement. 

DESIGN OUTCOME

A cohesive visual system that shares Martha's teaching practice through animation and print collateral.