True Balance Studio is a small gym that promotes living a healthy lifestyle through movement, nutrition, and community engagement.
Graphic designer and production artist
Gym community, owner Ali Smith and co owner Suzanne Miranda
CONTEXT & OBJECTIVE
Based in Mt Vernon, Baltimore, True Balance Studio's trainers use a holistic training program, uniquely designed for clients to master their full potential. Trainers help clients reach their goals through progressive workouts, while at the same time introducing the science behind each movement through a ‘train smart’ method.
A cohesive visual language that promoted customized fitness to each clients unique needs. The design element finds alignment and balance over a grid of images that reflect nurturing the mind and body through community engagement, fitness, and nutrition. The typeface, Balto design by Tal Leming, is versatile, utilitarian, and quirky.