Safe Boda connects passengers to a safe and affordable mode of motorcycle transportation. The brand reflects a sense of alertness, vigilance, and caution in movement on the busy streets of Kampala.
Hired motorcycles are called bodas in Uganda and are a primary means of transport. Motorcycles accounted for 75% of accidents on the road (2013 statistics). The brand reflects a sense of alertness, vigilance, and caution in movement on the dark busy streets of Kampala. The drivers are vetted, trained and monitored by the company. The system provides information upfront for the passenger creating a sense of accountability. The typographic lock up alludes to an aerial view of a road system. The arrows convey movement and direction.