Under Armour's Amsterdam brand house shares elevated moments to lead the consumer on a journey throughout the store.
Under Armour Global Brand Creative Environments team: Kristian Espinosa, Nathan Grundhauser, and Eric Ducan.
CONTEXT & objective
Amsterdam's band house is the largest Under Armour premium store in Europe. Our objective was to create unique elevated marketing experiences to lead the consumer throughout the store and tell a deeper, more personalized story.
The design outcome was the creation of a premium store that connected the consumer to Dutch culture through sport, photography, and art.