Graphic & environmental design for Under Armour's Amsterdam Brand House.
Under Armour Global Brand Creative Environments team: Kristian Espinosa, Nathan Grundhauser, and Eric Ducan.
CONTEXT & objective
Amsterdam's band house is the largest Under Armour premium store in Europe. Our objective was to create unique elevated marketing experiences and lead the consumer throughout the store to tell a deeper, more personalized story.
We worked with athletes, photographers, and artists to bring Dutch culture to the forefront of design.