An award winning social messaging tool used by young people to voice their opinions on challenges in their community and to encourage citizen–led development.



Verynice StudiosUNICEF Innovation Lab, and UNICEF Country Offices in New York and Uganda.


U-report includes an innovative free SMS system that allows young people to voice their opinions on development issues that affect them at parish, district and national levels. The U-Report pilot encourages youth and youth organizations to work with other community leaders to bring about positive social and economic change. This new initiative was designed to improve service delivery through social monitoring and introduce new standards of transparency and accountability. 


The design challenge was to develop a scalable user-centered visual system for Unicef Country Office's implementing U-Report. The new communication system needed to provoke interest among youth and better engage U-reporters.

My role in Uganda was to research, prototype, and communicate with the UNCEIF and Verynice in New York. I led one-on-one interviews, focus group discussions and workshops to collect data and information. While collecting data, I put the user at the center of my research, highlighting their struggles, key activities, what functioned/didn't, and what could be improved. I mapped out the system being used and shared various needs and insights of local community members, influencers, government officials, technical people, and aid workers. Together with the team in New York, we prototyped and pretested the design in various countries around the world. 

U–Report has over 2.7 million reporters and is being used by governments in 18 countries, such as Nigeria, Zambia, Burundi, Indonesia etc.