An open and collaborative study of water, worms, and washing to address water and sanitation issues in Nepal. This Zine links the spiritual act of purification with the physical act of washing the body. 

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COLLABORATION

Plan International and NEWAH

CONTEXT & OBJECTIVE

In Nepal, half the population defecate in the open and approximately 10,500 children die of diarrheal diseases each year. 40% of school-aged children are infected with intestinal worms. Government and non-governmental organizations address this situation by implementing a hygiene and sanitation methodology called Community Led Total Sanitation (CLTS) that has a fear, humiliation, and shame component to bring about behavior change. 

Media messages were designed in the local or national languages and are often ineffective for the large numbers of people who are illiterate. No visuals were available to raise awareness about the impact of using soap or the danger of worms and their connection to water. 

DESIGN OUTCOME

An easy to understand publication that raise awareness about the importance of proper hygiene and sanitation for people of all ages and ethnicities. The zine addresses common questions that were raised by local people during one-on-one interviews, focus group discussions, and community workshops/ events. The messages in the publication built on cultural norms and daily practices. All graphics were pretested and received feedback from local communities.