Under Armour RUSH
Brand campaign, Poster Series
Rush is a new line of workout gear that is proven to improve performance by 1%. Rush fabric reflects energy back into the body using Celliant technology. The campaign asked athletes to test it out in order to find their 1% more.
UA RUSH is Under Armour's newest performance apparel line, designed to be worn at the time of sweat. This scientifically engineered fabric promotes improved performance and energy return. In simplified terms, UA RUSH is intended to provide the same benefits to the body as an infrared sauna. During performance, the body emits heat. The responsive UA RUSH fabric absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, UA RUSH stimulates increased endurance and strength.
Under Armour athletes from around the globe have been training in UA RUSH for their biggest moments. UA will be providing a glimpse into the training experiences of some of the world’s most elite athletes – Stephen Curry, three-time NBA champion and two-time MVP; Kelley O’Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world– in the form of a documentary launching this summer
Under Armour Team
Nathan Grundhauser & Katrina Keane