Hired motorcycles are called bodas in Uganda and are a primary means of transport. Motorcycles accounted for 75% of accidents on the roads (2013 statistics). Motorcycles are the main mode of transportation for people as they are affordable and fast. 

Often drivers are untrained and move recklessly on the road. The objective was to create a brand system that reflects caution and safety in movement, as well as increase recognition and inspire trust in the company. Together with the Safe Body team we worked on designing a visual system that conveys a sense of safety and vigilance on the road. Neon orange and reflective silver are highly visible colors that give passengers a feeling of comfort and security as they travel.