Under Armour’s process of designing footwear reflected in sketches, photography, shoe parts, and graphs the display highlights key product technology. One of the challenges in working with the Under Armour brand is dealing with the full range of budgets that regions invest into creative marketing assets. In Footwear Upper, for example, the scope of work includes both a standard print as well as more elevated executions.

We connected with project managers, designers, engineers, developers, consumer insights (wear-testers), and material analyst (lab-testing). In each one-on-one interview and group discussion, we observed the environment, asked questions, and listened. We ended up with a rich collection of visual data that shared how Under Armour approached making shoes that millions of people will wear. We thought about how powerful it would be to share these findings with the consumer. This evergreen visual design display lives between one and three years. Parts of the display would update with current product.